Background

 

The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.

The survey covers over 250 of Britain’s major newsbrands and magazines, showing the size and nature of the audiences they achieve.

In a dynamic and changing digital media age, NRS PADD was introduced in September 2012 to provide a unique measure of combined print and online audiences. NRS PADD: Mobile was launched in September 2014.

In continuing this evolution of audience measurement, we are currently working on the new AMP (Audience Measurement for Publishers) database, which will be launched late 2017/early 2018. It will be a truly cross platform audience measurement for publishers to allow the industry to carry out reach and frequency across all platforms. Until then, we will continue to publish NRS data.