NRS Ltd handed responsibility for governance to The Publishers Audience Measurement Company (PAMCo) in January 2016.
PAMCo will oversee audience measurement for the published media industry. Our funding stakeholders are News Media Association (NMA – representing newsbrands), Professional Publishers Association (PPA – Magazine Media) and the Institute of Practitioners in Advertising (IPA – Advertising Agencies). Our board also has representation from the Incorporated Society of British Advertisers (ISBA), and a research specialist, currently our research partner, Ipsos Mori.
- Institute of Practitioners in Advertising (IPA)
- News Media Association (NMA)
- Professional Publishers Association (PPA)
The Board of PAMCo consists of:
IPA: Adam Crow, Paul Bainsfair
NMA: Rufus Olins, Robert Ffitch
PPA: Barry Mcilheney: Marcus Rich
ISBA: Mark Finney
PAMCo: Jan Gooding (Chair), Simon Redican (CEO), Linda Clark (Finance Director), Anne Sharp (Company Secretary)
IPSOS: Ben Page
Reporting to the Board, the PAMCo Technical Committee is responsible for maintaining and developing the technical standards of the survey.