The key measure of readership is known as Average Issue Readership or AIR.
AIR is the number of people who have read or looked at an average issue of a publication.
The definition is based on those who say they have last read a publication within its publication interval, i.e:
|Daily newsbrands||Read yesterday|
|Sunday newsbrands||Read in the last 7 days|
|Weekly magazines||Read in the last 7 days|
|Fortnightly magazines||Read in the last 2 weeks|
|Monthly magazines||Read in the last month|
|Bi-monthly||Read in the last 2 months|
|Quarterly||Read in the last 3 months|
For daily newsbrands AIR is available for Saturday editions, as well as an estimate for the 5-day weekday edition, and an overall 6-day estimate.
To qualify as a reader, the publication must have been read or looked at for at least 2 minutes. In fact, publications are read for much longer than this, as the time spent reading data show.
There is also a great deal of other information about readership available from NRS.
- Print And Digital Data
- A fusion of NRS print data and comScore digital data
- A single database for planning across print and digital platforms of NRS publisher brands
Details about NRS PADD: Mobile are available here
Details of all forthcoming release dates are available here
Download the free NRS app to your mobile phone, tablet or desktop computer here
The subscriber-only section of the website contains some 250 tables of readership data, the majority of which can be customised. Information is available here
Information about changing or adding a title is available here
PAMCo Client Services is dedicated to helping all our clients use NRS data to its full potential – see further details in our training overview
You can book one or more training sessions here
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