Open Access
About NRS
How it Works
The Objectives of the National Readership Survey
NRS Ltd is a non-profit-making but commercial organisation which sets out to provide estimates of the number and nature of the people who read Britain's newspapers and consumer magazines. Currently the Survey publishes data for over 260 newspapers, newspaper supplements and magazines.
NRS provides an estimate of the number of readers of a publication and the type of people those readers are in terms of sex, age, regionality and many other demographic and lifestyle characteristics. This is used by publishers of newspapers and magazines, advertisers and advertising agencies principally for the purpose of planning, buying and selling advertising space in print media.
NRS is a common currency of readership estimates for newspapers and magazines, using a methodology agreed by publishers, advertisers and their agencies. It operates at all times to the highest professional standards, in a manner that is cost effective and sufficiently flexible to take account of change and the needs of its users.