New NRS website launches!

I’m not sure I’d ever have thought I could feel excited about a new NRS website but I do! This brand, spanking new site, reflecting the contemporary new brand identity of the NRS, embodies all that Mike Ironside and the team have created during the course of this year: a more user-friendly NRS, in touch with media sellers and buyers on every side of the industry, and more responsive to their needs. I am sure it will be welcomed and used and interacted with in a way the old site never was.

The media marketplace is not exactly an easy place to be just now, with huge challenges from the recession as well as the emergence of new outlets and platforms for established media brands. NRS is striving to keep pace with these changes and to give its stakeholders best value for money in serving their sector of the advertising market. One of the things you’ll find on the website is a short film that shows exactly how the readership data are collected – reassuringly comprehensive I think you’ll agree.

The new website is a symbol of what NRS is doing to modernise itself. Please use it, play with it, ask questions through it and give us your feedback on it. I am delighted with where Mike is taking the NRS, working more closely with the ABC and ensuring that the survey – for more than fifty years calibrating the readership of national newspapers and consumer magazines – is as effective, relevant and accessible as it can be.

Simon Marquis, chairman, NRS