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Please note that this data is embargoed until 8:59am on Thursday 21st September 2017

Introduction

Good Morning,

Q2 2017 NRS data (July 2016 - June 2017) marks the second release which blends NRS and AMP print readership data. This data is based on 50% NRS print data and 50% AMP print data and is the second of 3 blended data releases across 2017. We will gradually increase the proportion of AMP data in the currency until we release the first full 100% AMP data set in February 2018. Each data release until then is still NRS data.

This latest release continues to demonstrate the almost ubiquitous coverage of published media with mobile almost equalling print in terms of monthly reach. When the full 100% AMP data set is published in February 2018, it will allow users to plan de-duplicated reach and frequency campaigns across all platforms for the first time. This utility will allow publishers to properly commercialise the huge mobile audiences which are visible in this release.

All results are embargoed until 08:59 on 21st September 2017. This means that the data should not be publicly commented on until after 9am on Thursday 21st September when it will be released to the wider market.

Non-comparability of data

NRS datasets in 2017 are a blend of NRS and AMP print data.

Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that from Q1 2017 data release onwards the data should not be compared with previous periods of NRS data. Also, individual periods should not be broken out to compare NRS and AMP data for commercial or marketing purposes.

New AMP questions and increased utility such as de-duplicated reach & frequency for all platforms will be available with the first full AMP data release in February 2018.

For more information, such as how you can and can’t use the data, please click here

Latest Results

This release covers the period July 2016 - June 2017 for print data and June 2017 for comScore data.

View Print, PC and Mobile data – NRS PADD: Mobile >>

View Print & PC data - NRS PADD >>

View Print only data >>

The full set of results, including detailed breakdowns and spreadsheets, are available at nrs.co.uk/latest-results

Infographics

Please find below links to our latest series of infographics summing up the latest data release. This is very handy for downloading and adding to your presentations and client updates.

Infographics >>

To access a wider range of Infographics, click here.

NRS Data in 2017 and differences in methodology

There will be one more data release which blends NRS and AMP print readership data, before the launch of full AMP print and digital data in February 2018. The last blended data releases will be:

  • Q3: Oct16-Sep17 Based on 25% NRS print and 75% AMP print data. Published 11 December 2017

For more information about differences in methodology click here

For more information about the NRS dataset in 2017 click here