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The Interview
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Readership
Readership and Circulation Trends
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The Questionnaire
Technical Information
Titles Covered
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The primary purpose of the NRS is to provide reliable readership estimates for national newspapers and major consumer magazines. Currently over 250 titles are surveyed.

To capture the trends in readership, NRS interviews a large sample of 36,000 adults (aged 15+) each year on a continuous basis.

Interviews are conducted face-to-face in the homes of respondents.

To see how the interview is conducted and get an overview of the survey, you can watch a short video – please click on the link in the above image.

Overview:

  • A large sample: 36,000 interviews with adults aged 15+ per year
  • The interview is conducted in the respondent's home
  • The average interview takes 27 minutes
  • A random sample: only the specific individuals sampled are interviewed