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The Interview
The Sample
Readership
Readership and Circulation Trends
The Internet
Lifestyle Data
Opportunities
The Questionnaire
Technical Information
Titles Covered
Mastheads
 

Overview:

  • A continuous survey, 12 months of the year, 7 days a week

  • A large sample: 36,000 interviews a year with adults aged 15+ per year

  • A random sample: interviews only conducted at randomly selected addresses with randomly selected individuals

  • Interviews conducted in respondent's own home

  • The average interview takes 27 minutes

  • Respondents asked about their readership of a list of newspapers, newspaper supplements and magazines, as well as information about themselves