You will find here estimates of NRS PADD: Mobile & Tablet data – claims for monthly combined Mobile & Tablet which are adjusted to match comScore digital data. These figures are for:
|All adults (age 15+)||Adults aged 15-34|
|Men||Adults aged 35+|
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Following the NRS PADD release for April 2014 – March 2015 users should be aware of a change that has been implemented to the way that the digital universe is defined. Click here for details.
Please also note that the comScore method of measuring Mobile changed significantly, following the launch of comScore Mobile Metrix. Click here for details.