PADD has all of the features of the standard NRS data, plus a number of additional features, most notably the data for websites.
For crosstabulation and ranking
NRS PADD has data for two broad categories of websites:
- Publisher websites – these are websites affiliated to NRS print publications, and which have a UKOM sample size of 40+
- Non-Publisher websites – these are general websites with a UKOM sample size of 750+
To help users find the relevant publisher websites, these have been flagged with the appropriate sub-category for print publications – for example, dailymail.co.uk is listed under Daily Newspapers, and cosmopolitan.co.uk under Women’s Monthly Magazines.
For all websites, the following estimates are provided:
- Monthly reach
- Weekly reach
- Daily reach (newsbrands only)
To help users make like-for-like comparisons – for example, weekly reach of a website and weekly reach of a print title – monthly, weekly and daily reach estimates have also been provided for print titles. These are not new data, but simply the pre-coded sum of the relevant reading recency codes, e.g. weekly reach is the sum of yesterday and last 7 days recency claims.
Reach & frequency
The computer bureaux have designed models for mixed-media schedule analysis in PADD. These show the total net reach of combined print and website schedules.
For print the input is as now: the number of insertions (i.e. the number of issues in which the ad is being placed). For websites, the input is pageviews (up to a maximum of one month), either as a number or as the % of the total available monthly pageviews.