We provide estimates of the readership of Britain’s major newspapers and consumer magazines, showing the size and nature of the audiences they achieve – the survey covers some over 250 newspapers, newspaper supplements and magazines.

Our research methods are jointly agreed by publishers, advertising agencies and advertisers.

We conduct our survey to the highest technical standards (see What We Do), at the lowest possible cost (we are a non-profit organisation).

We adapt the survey to cover major developments in GB consumer publishing (see The Internet)