In May 2010:

• 7,916 visits were made to the website (255 visits on an average day)
• Of the total number of visits, 5,963 were from unique visitors
• An average visit lasted for 2:42 minutes
• The site received 27,834 page views, with an average of 3.5 views per visit
• The website was accessed by people from 94 different countries
• The top five countries by site usage were: the UK (83%), India (5.5%), US (2%), Germany (1%), Ireland (1%)
• The top traffic sources for the NRS website were:

Traffic Sources	Number of Visits	Percentage of Total	Other Information
Search Engines	5,322	67%	Top Search Keywords: NRS National Readership Survey Newspaper Readership Figures Newspaper Readership nrs.co.uk
Direct Traffic	1,774	23%	N/A
Referring Sites	820	10%	Top Referring Sites: mediauk.com popularpress-mediastudies.blogspot.com en.wikipedia.org getrevising.co.uk aber.ac.uk

Note: All figures are sourced from Google Analytics and are provided by Yarrington.

In April 2010:

• 6,569 visits were made to the website (219 visits on an average day)
• Of the total number of visits, 5,278 were from unique visitors
• An average visit lasted for 2:37 minutes
• The site received 22,973 page views, with an average of 3.5 views per visit
• The website was accessed by people from 81 different countries
• The top five countries by site usage were: the UK (79%), India (5.5%), US (3.5%), Ireland (1%), Germany (1%)
• The top traffic sources for the NRS website were:

Traffic Sources	Number of Visits	Percentage of Total	Other Information
Search Engines	4,426	67%	Top Search Keywords: NRS National Readership Survey Newspaper Readership Figures Newspaper Readership www.nrs.co.uk
Direct Traffic	1,295	20%	N/A
Referring Sites	848	13%	Top Referring Sites: en.wikipedia.org mediauk.com rad10.olib.co.uk nmauk.co.uk ppamarketing.net

Note: All figures are sourced from Google Analytics and are provided by Yarrington.

In March 2010:

• 7,708 visits were made to the website (249 visits on an average day)
• Of the total number of visits, 6,074 were from unique visitors
• An average visit lasted for 2:53 minutes
• The site received 28,106 page views, with an average of 3.7 views per visit
• The website was accessed by people from 91 different countries
• The top five countries by site usage were: the UK (84%), India (3%), US (2%), Germany (1%), Ireland (1%)
• The top traffic sources for the NRS website were:

Traffic Sources	Number of Visits	Percentage of Total	Other Information
Search Engines	5,046	65%	Top Search Keywords: NRS National Readership Survey nrs.co.uk Newspaper Readership www.nrs.co.uk
Direct Traffic	1,742	23%	N/A
Referring Sites	920	12%	Top Referring Sites: en.wikipedia.org mediauk.com rad10.olib.co.uk guardian.co.uk ppamarketing.net

Note: All figures are sourced from Google Analytics and are provided by Yarrington.

In February 2010:

• 6,317 visits were made to the website (226 visits on an average day)
• Of the total number of visits, 4,966 were from unique visitors
• An average visit lasted for 2:46 minutes
• The site received 23,307 page views, with an average of 3.7 views per visit
• The website was accessed by people from 93 different countries
• The top five countries by site usage were: the UK (81%), India (4%), US (3%), Jersey (1%), Germany (1%)
• The top traffic sources for the NRS website were:

Traffic Sources	Number of Visits	Percentage of Total	Other Information
Search Engines	4,003	64%	Top Search Keywords: NRS National Readership Survey nrs.co.uk Newspaper Readership NRS Readership
Direct Traffic	1,470	23%	N/A
Referring Sites	844	13%	Top Referring Sites: mediauk.com en.wikipedia.org webreport.se rad10.olib.co.uk guardian.co.uk

Note: All figures are sourced from Google Analytics and are provided by Yarrington.