You will find here estimates of average issue readership for the 260 or so titles for which NRS publishes data. These readership figures are for:

All adults (age 15+) Adults aged 15-34 (15-44 prior to Q3 2012)
Men Adults aged 35+ (45+ prior to Q3 2012)
Women Adults in social grades ABC1
Adults in social grades C2DE

Select the period you wish to view. The defaut period is the latest rolling 12-months, but you can also view previous rolling 12-month periods. Select the type of publication you are interested in: Newspapers (and Newspaper Supplements), General Magazines or Women’s Magazines. Lastly, select the format you wish to view, Excel or PDF.

Newspapers

Amended recency data for January-September 2012 for Sunday newspapers

Ipsos MORI has discovered that a coding error has occurred for seven Sunday newspapers* when running the program for the ‘adjustments for circulation loss’ procedure (to adjust AIR to expected levels when there have been interruptions to normal publication due to bank holidays etc.). The error has meant that when AIR has been ascribed as part of this adjustment procedure, rather than just a ‘past 7 days’ recency code being assigned which is what should have happened, a ‘yesterday’ code has also wrongly been assigned. The recency data have been corrected for the 12 months ending December 2012. Please note that AIR and ‘ever read’ data have not been affected by this error. Ipsos MORI apologises for this error and any inconvenience caused.

*Daily Star Sunday, The Mail on Sunday, The Observer, Scotland on Sunday, Sunday Express, Sunday Herald and Sunday Mirror.

January ’13 – December ’13 download
October ’12 – September ’13 download
July ’12 – June ’13 download
April ’12 – March ’13 download
January ’12 – December ’12 download

General Magazines

January ’13 – December ’13 download
October ’12 – September ’13 download
July ’12 – June ’13 download
April ’12 – March ’13 download
January ’12 – December ’12 download

Women’s magazines

January ’13 – December ’13 download
October ’12 – September ’13 download
July ’12 – June ’13 download
April ’12 – March ’13 download
January ’12 – December ’12 download
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