Useful Charts

GB NewsbrandsGB MagazinesGB Market TotalScottish NewsbrandsScottish MagazinesScotland Market Total
UK

91% of GB adults 15+ consume newsbrands across print & online

people

72% of GB adults 15+ consume quality daily
newsbrands across print & online

UK

66%
of GB adults 15+ consume mid market daily newsbrands across print & online

people

73% of GB adults 15+ consume popular daily newsbrands across print & online

On average mobile adds a further
141%
audience reach
to individual
newsbrand
footprints
arrow
UK

70% of GB adults 15+ consume
magazines
across print & online

UK

37% GB adults 15+ consume women’s monthly magazines across print & online

people

25%of GB
adults 15+ consume women’s weekly magazines across print & online

people

39%of GB
adults 15+ consume general weekly magazines across print & online

UK

19% GB adults 15+ consume general monthly magazines across print & online

On average
mobile adds a further
104%
audience reach
to individual
magazine brand
footprints
arrow
UK

94% of GB adults 15+ consume
newsbrands & magazines across Print, PC & Mobile

UK

92% of Scottish adults 15+ consume
newsbrand
across print & online

graph

66% of Scottish adults 15+ consume quality daily newsbrands across print & online

UK

59% of Scottish adults 15+ consume
mid market daily
newsbrands
across print & online

people

77% of Scottish adults 15+ consume
popular daily newsbrands

graph

29% of Scottish adults 15+ consume
Scottish daily newsbrands

people

65%of Scottish adults 15+ consume
magazines across print & online

people

34% of Scottish adults 15+ consume
women’s monthly magazines across print & online

people

27% of Scottish adults 15+ consume
women’s weekly magazines across print & online

UK

17% of Scottish adults 15+
consume general monthly magazines across print & online

UK

31% of Scottish adults 15+
consume general weekly magazines across print & online

UK

95% of Scottish adults 15+ consume
newsbrands & magazines across Print, PC & Mobile