Useful Charts

GB NewsbrandsGB MagazinesGB Market TotalScottish NewsbrandsScottish MagazinesScotland Market Total
UK

91% of GB adults 15+ consume newsbrands across print & online

people

66% of GB adults 15+ consume quality daily
newsbrands across print & online

UK

61%
of GB adults 15+ consume mid market daily newsbrands across print & online

people

71% of GB adults 15+ consume popular daily newsbrands across print & online

On average mobile adds a further
109%
audience reach
to individual
newsbrand
footprints
arrow
UK

72% of GB adults 15+ consume
magazines
across print & online

UK

41% GB adults 15+ consume women’s monthly magazines across print & online

people

26%of GB
adults 15+ consume women’s weekly magazines across print & online

people

41%of GB
adults 15+ consume general weekly magazines across print & online

UK

21% GB adults 15+ consume general monthly magazines across print & online

On average
mobile adds a further
72%
audience reach
to individual
magazine brand
footprints
arrow
UK

94% of GB adults 15+ consume
newsbrands & magazines across Print, PC & Mobile

UK

92% of Scottish adults 15+ consume
newsbrand
across print & online

graph

58% of Scottish adults 15+ consume quality daily newsbrands across print & online

UK

54% of Scottish adults 15+ consume
mid market daily
newsbrands
across print & online

people

79% of Scottish adults 15+ consume
popular daily
newsbrands

graph

35% of Scottish adults 15+ consume
Scottish daily
newsbrands

people

66%of Scottish adults 15+ consume
magazines across print & online

people

38% of Scottish adults 15+ consume
women’s monthly magazines across print & online

people

26% of Scottish adults 15+ consume
women’s weekly magazines across print & online

UK

18% of Scottish adults 15+
consume general monthly magazines across print & online

UK

32% of Scottish adults 15+
consume general weekly magazines across print & online

UK

95% of Scottish adults 15+ consume
newsbrands & magazines across Print, PC & Mobile