A wide range of lifestyle and classification information is available on the NRS.
DemographicsOther mediaLifestyleClassification systemsGeodemographics
- Sex
- Age
- Social Grade
- Region – Government Office, ITV, ISBA
- Working status
- Occupation and industry
- Marital status
- Presence of children
- Household tenure
- Income
- Education
- Internet
- TV
- Radio
- Cinema
- Motoring
- Holidays
- Use of technology
- Mobile ‘phones
- Financial arrangements and investments
- Future plans (next six months)
- Social grade (Based on occupation)
- NS-SEC (The Government’s grading of social class)
- ACORN
- MOSAIC
- Financial ACORN
- Financial MOSAIC
