Overview:
- A continuous survey, 12 months of the year, 7 days a week
- A large sample: 33,225 interviews a year with adults aged 15+ per year
- A random sample: interviews only conducted at randomly selected addresses with randomly selected individuals
- Interviews conducted in participant’s own home
- The average interview takes 27 minutes
- Participants asked about their readership of a list of newsbrands, newspaper supplements and magazines, as well as their online behaviour and information about themselves
